Understanding the growing demand for feminine napkins in the MENA region, Unicharm plans to establish its manufacturing facilities in these countries as well. Unicharm’s strategy of manufacturing affordable napkins has helped it to dominate the markets in Indonesia and Thailand. Its feminine care products are popular not only in Japan, but in other parts of Asia as well.
This Japanese multinational company specializes in the manufacture of adult and baby diapers.
Leading products: The Always line of products, which includes Always Infinity™, Always Ultra Thins, Always Maxis, Always Pantiliners and Always Feminine Wipes. From launching discreet products for sensitive bladders, to partnering UNESCO to help girls impacted by the Syrian crisis, the company is working towards reaching out to females of all age groups and meet their specific needs. The global leader in feminine care, Procter and Gamble (P&G) is committed to bringing female hygiene to the social forefront. Top 10 Feminine Hygiene Products Companies in the World 2018 1. Herein, we have identified the top-10 global companies that are spearheading the cause of feminine hygiene products. The future of the feminine products industry is bright, with immense scope for innovation and advancements. Its popularity is on the rise, with growth potential of well over $250 million. The organic tampon is one product that’s benefitting from this focus on safe and healthy hygiene products. Today, a vast majority of women look for products that not only accommodates their active lifestyle, but are also eco-friendly. What makes feminine hygiene a dynamic market is the change in the needs of the women of this generation. With products like organic menstrual pads, reusable period underwear, and menstrual cups, these startups are breaking into a market that is still largely controlled by big brands. Upstart companies, especially those headed by women, have taken on the task of spreading the message of female empowerment through better female hygiene. Thankfully, this is not the case anymore. There was a time when the taboo surrounding menstrual periods stunted the growth of feminine care products.
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The credit for this development goes to the leading manufacturers of feminine hygiene products, who are trying to ensure that women from all levels of society can gain easy access to these products at the most affordable prices.įor more information about the global feminine hygiene products market size, top feminine hygiene products companies and future trends in this market, please check Technavio’s Global Feminine Hygiene Products Market Report 2018-2022, or download a Global Feminine Hygiene Products Market Report Sample for FREE! Shifting dynamics of the feminine hygiene products market The conservative outlook towards feminine care products is a primary reason for this lax approach, and at the same time, over the past several years, the attitude towards these products has changed immensely. Feminine hygiene, in spite of being a $20 billion industry, has barely undergone any major innovation over the past decade.